Copywriting.
Creative Direction.
Content Strategy.
MORGAN HIPPS
WHO IS SHE?
Dexterous with the dictionary. Fascinated with cult brands. Morgan has an aptitude for originality, and a propensity for concepting outside-the-box tactics
and campaigns.
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SPECIAL TALENTS
Copywriting
Website, social media, email, product, print ads, TV, experiental, mobile, digital channels, packaging, video scripts, storyboards.
Creative Concepting
Campaign development, product launches, tactics, activations, creative ideation, client pitching, AI strategy, prompt engineering.
Brand Messaging
Brand and product naming, brand voice development, storytelling, narration strategy, copy style guides, lexicon, taglines, value propositions, messaging matrix.
Content Strategy & Writing
Content design, blogs, whitepapers, press releases, webinars, case studies, sponsored content, newsletters, SEO, Data Studio/Google Analytics.
“Morgan’s superpowers as a writer are evident in her work. But the range and depth of her creative horsepower makes her a killer thought partner to anyone looking to innovate in their field.”
02
RECENT PROJECTS
Morgan is an expert vertical jumper. She's worked across health, wellness, tech, e-commerce, home, media, fashion, and beauty. Her diverse background maximizes creativity, inspiration, and fresh thinking.
NESTLE HEALTH SCIENCE
AMAZON STUDIOS
MCCANN
KLARNA
HERO
JOHNSON & JOHNSON
FLOWCODE
CORRA
DENTSPLY SIRONA
LIFELINES
ETC.
Elaborate captions for Vacation Inc.
Headline exploration for Aesop.
Movie trailer that’s actually just an awareness play for women’s heart health. Concept and storyboard by me (with help from my trusty art partner, Winston).
Behind all breasts campaign copy. The campaign is about being behind all women, whether they choose implants or not.
Anti
Anti
Flumist
VIRAL
CAMPAIGN
A campaign concept we pitched for the launch of FluMist Home—a revolutionary flu vaccine you can order online and administer yourself like a nasal spray. For the first time in my marketing career, we would create a campaign *not* to go viral. A challenge, considering we’d feature highly memogenic celebrities and viral figures.
ACTIVATION
FluMist
FluMist
the
PROTECTION PROGRAM
It’s like the witness protection program, but for faces of memes and viral figures. We turn accidental celebrities into advocates for antiviral protection.
HEAR FROM OUR #NOFLUENCERS
For the very first time, faces of viral memes are speaking out about the dangers of going viral.
"Blinking white guy"
I couldn't go outside without a stranger asking me to blink at them. Thanks to FluMist Home and its antiviral protection, now I don't have to.
"Woman bored to death
by male clubber"
I wish I knew about FluMist antiviral protection before going clubbing that fateful night.
"Corn kid"
I'm tired of brands sending me corn themed merchandise. FluMist sends me flu protection without the scary needles. It's corn-tastic.
Since COVID, childrens’ vaccination rates have dipped. Sanofi offers full immunization in 30% fewer shots. Less tears, less waste, less nurse time. The brief was to “dimensionalize shot savings.” Each card in the magic box showed the impact of these vaccines dissapearing.
Content marketing for Flowcode. Click to read.
Print copy, tactics, campaign development
Site copy, content strategy, campaign development
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OFF DUTY
Outside of work you'll find Morgan art gallery hopping, listening to nerdy podcasts, writing personal essays, snapping street photography, perusing museum gift stores, reading really good writing, and curating Spotify playlists for every mood.
CONTACT
morganhipps@gmail.com
Reach out for specific work samples. I'm currently open to creative opportunities in the DTC space.
LinkedIn
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KIND WORDS
“Content creation came easy with even the most esoteric subjects when collaborating with Morgan. Her research tactics, prowess at distilling heady topics into digestible points, and roping a reader in with the appropriate tone—these are all of the markers of a great writer, creative, and professional. Never pass up the opportunity to work with this amazing person.”
“Morgan’s passion for women’s empowerment coupled with her work ethic and sharp mind for digital strategy has left an indelible mark on the legacy of our business.”
“With Lifelines, Morgan had the perfect opportunity to show off her remarkable writing skills. Working hand in hand with a creative director and seasoned copywriter (with decades of experience working for major brands), she helped shape and write content for the Hike, the heart and soul of Lifelines.com.”