Melissa and Doug have a unique point of view: treating mental health shouldn’t necessarily be about feeling “better.” It should be about feeling everything and learning how best to process our emotions. They want to help others with the tools that helped Melissa through her own lifelong battle with depression and anxiety. With the same spirit, imagination, and ingenuity that designed thousands of toys, Melissa conceived of LifeLines, a digital ecosystem that is immersive, content-rich, and community-driven. I worked directly with her on the copy throughout the site.